Publisher's Synopsis
Whether you are planning an internet start-up, or you have a current online business; whether your business is thriving, or it needs a boost, this all-purpose, no-nonenses guide to internet marketing will set you on the right track to business success. This book will bring you there. Unlike most books on navigating the internet as a business, this book targets both theory and practice for successful interent ventures. It leaves little to the imagination in terms of what strategies work and how you go about implementing them. It also provides detailed case summaries of successful internet entrepreneurs and marketing gurus, whose names alone should generate celebrity-like recognition for the work they've done in this (still) new and exciting field. This book will show you how to turn your company around in no time using proven interent marketing techniques. Above all, be open-minded and be creative. Use this book as a guide and a reference, you can't go wrong.
