Publisher's Synopsis
Trump University books are practical, straightforward primers on the basics of doing business the Trump way successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real–life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real–world business advice based on the one thing readers can′t get in any business school experience.
In Trump University Marketing 101, you′ll learn how to:
- Master the basics of great marketing
- Understand customers, competitors, and market conditions
- Find your target market
- Position your product or service against the competition
- Create a great brand
- Develop a marketing plan
- Grow your business
- Increase customer satisfaction
- Price your products effectively
- Advertise and promote your business
- Use the Internet to reach new customers
- Employ guerrilla marketing techniques
- Forecast sales and profits
- And much more!
