2014
Hardback (11 Nov 2014)
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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
| ISBN: | 9781137479556 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Macmillan |
| Pub date: | 11 Nov 2014 |
| Edition: | 2014 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xii, 234 |
| Weight: | 418g |
| Height: | 160mm |
| Width: | 237mm |
| Spine width: | 22mm |
