Publisher's Synopsis
This is part of a series of books designed to provide college and school students with an introduction to key topics in modern business. Questions and activities are interspersed in the text and each of the units in this book concludes with a section which provides two or three other separate activities for students to undertake. This book provides an introduction to the study of travel and tourism as a business, examining the key topic areas such as tourist motivation, geographical importance, modes of travel, recreational tourism and the hospitality business, government involvement, marketing and promoting and the impact of tourism on host countries. This book is designed to be of interest to students on introductory business studies courses including BTEC, SCOTVEC, TVEI and GCSE courses.
