Travel and Hospitality Online A Guide to Online Services

Free HotelNet Trial Offer See card inside Gary Holleman Travel and Hospitality Online "Large or small, travel and hospitality companies must find ways to navigate these expanding computerized information services, to better serve and know their customers. Travel and Hospitality Online makes merging on the information superhighway less painful." —J.W. Marriott, Jr., Chairman and President, Marriott International, Inc. If you’re a tourism, travel, or hospitality professional who’s thought about cashing in on the information superhighway, but were put off by tech talk, this is the book for you. Travel and Hospitality Online cuts through the clutter of irrelevant online features to zero in on services that will improve your bottom line, whether it’s marketing online, adding value to your services, or networking with other professionals. Written by Gary Holleman, a hospitality professional of nearly 20 years and online services expert, this one–of–a–kind handbook helps you connect to the online service that’s right for you—without wasting valuable time and money. Using this handbook, you can explore the terrain before you invest in a modem, or you can broaden your horizons if you’re already online. Holleman lists and evaluates over 300 different industry–specific services, files, and resources to help you choose exactly those services you need. In addition, Holleman talks frankly about the competition that consumer–direct reservation systems pose to tourism and hospitality professionals, and he tells you how to stay competitive by adding value in the new electronic environment. Here, you’ll find out how to:

• Use the Internet to find customers and promote your business
• Put information where potential clients can find it
• Create and maintain customer interest
• Reach the broadest possible market
• Brainstorm with other professionals around the world with the speed, cost, and ease of a local phone call.

For first–time information highway travelers, Holleman explains clearly and simply how to get online, choose a service, and navigate the Net. There’s no confusing tech talk here. Holleman defines every computer term in plain English. You’ll want to try every feature when you find out how others have put the network to work. Join the revolution. Get connected and competitive with Travel and Hospitality Online.