Transnational Management

Transnational Management Text, Cases, and Readings in Cross-Border Management

7th Edition

Hardback (16 Mar 2013)

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Publisher's Synopsis

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Book information

ISBN: 9780078029394
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: 7th Edition
DEWEY: 658.049
DEWEY edition: 23
Number of pages: 727
Weight: 1300g
Height: 193mm
Width: 234mm
Spine width: 33mm