Publisher's Synopsis
We face a stark reality - nearly 8 billion people living on a planet without the resources needed to ensure a better life for future generations. Transformative Markets is a roadmap for turning the outdated markets of today into powerhouses for driving the innovation of sustainable goods and services that create value for everyone.
In Transformative Markets: Harnessing the Power of Markets for a More Sustainable Future, you will learn:
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- How executives, policymakers, industry experts, and financiers can use "big data" to understand the dynamics of collaborative efforts of people and organizations across the economy; thereby accelerating the development of markets for sustainable goods and services - such as solar power and clothing made from recycled fabric.
- Why "trust" is so important in creating sustainable markets and those that have been identified as the most trusted individuals in creating sustainable markets.
- Why the gas-guzzling Hummer SUV of 2005 is being transformed into the Hummer EV of today - an electric powered, zero emission, SUV.
- Why we must urgently of escape the trap of "short-termism" and instead accelerate the making of products that generate lasting value for society.
- What you, as an individual consumer, can do to create markets for sustainable products.
