TransVisuality Volume 3 Purposive Action : Design and Branding

TransVisuality Volume 3 Purposive Action : Design and Branding The Cultural Dimension of Visuality

Paperback (01 Sep 2021)

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Publisher's Synopsis

In a contemporary and ever-changing society, 'the visual' has become a dynamic element that traverse all parts of current life all over the world - what in this book series is termed transvisuality. The present book is volume 3, which attempts to study the visual as it comes about: through the dynamic involvement in all sorts of articulations. The topics are in all volumes covered by introductions bring everything together under the new theme of transvisuality: the notion of visual as a cultural practice and constant dynamic that knows no representational limits and no framings.
In this volume, the visual is seen as dynamic new and nonrepresentational matter - a 'flesh' which is researched from the particular vantage points of design of the visual and branding of the visual. In dialogue with radical new theories of the present, non-representational theory and new materialism, design and branding are surveyed from the viewpoint of business research, design studies, cultural studies, and practice - all focused on the visual. Topics covered are fashion blogging, DIY, Junk Space, handmade signage and public spaces in New Delhi, city branding, dance festivals and youtubing, visual branding in China and Multi-Sensory Retrieval Methods.

Book information

ISBN: 9781800857186
Publisher: Liverpool University Press
Imprint: Liverpool University Press
Pub date:
DEWEY: 700.103
DEWEY edition: 23
Language: English
Number of pages: 296
Weight: 446g
Height: 153mm
Width: 234mm
Spine width: 20mm