Publisher's Synopsis
<p> Organizing the many strands of trademark and unfair competition doctrine around a helpful conceptual framework, <b>Trademarks and Unfair Competition: Law and Policy</b>, now in its <b>Third Edition</b>, is teachable, balanced, and up to date. Its traditional cases-and-notes pedagogy is enhanced by short problems appearing in each chapter. Thoroughly addressing contemporary issues of globalization and technology, respected authors <b>Graeme B. Dinwoodie</b> and <b>Mark D. Janis</b> present a comprehensive treatment of international and domestic trademark law. </p> <p> <b>Comprehensive and student-friendly, Trademarks and Unfair Competition: Law and Policy, Third Edition, features:</b> </p> <ul> <li> <b>a three-part organization that clarifies a complex subject</b> </li> <li> <b>a rich selection of seminal and cutting-edge trademark cases</b> </li> <li> <b>visual aids</b> and <b>lucid notes</b> that support case analysis and elucidate key points </li> <li> <b>problems</b> that help students to better understand the intricacies of key issues </li> <li> in-depth exploration of <b>Internet-related trademark issues</b>, such as cybersquatting, keyword advertising, and domain name disputes </li> <li> <b>trade dress protection viewed alongside word mark protection</b> issues </li> <li> <b>a detailed Teacher’s Manual</b> that includes <b>sample syllabi</b> and the authors’ analysis of cases and problems </li> </ul> <p> <b>Updated throughout, the Third Edition includes:</b> </p> <ul> <li> <b><i>Rescuecom v. Google</i></b>—the crucial keyword advertising decision </li> <li> <b><i>Tiffany v. eBay</i></b>—on secondary liability for internet intermediaries </li> <li> <b><i>E.S.S. Entertainment v. Rock Star Videos</i></b>—applying <b><i> Rogers</i></b> in the context of video games </li> <li> <b><i>ITC Limited v. Punchgini</i></b>—regarding well-known marks </li> <li> <b><i>North American Medical Corp. v. Axiom Worldwide, Inc.</i></b>—on the availability of injunctive relief </li> <li> <b><i>Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC</i></b>—regarding parodic uses of marks </li> <li> <b><i>C.B.C. Dist. and Marketing, Inc. v. Major League Baseball Advanced Media, L.P</i></b>.—regarding speech limitations on the right of publicity </li> <li> <b><i>Green v. Fornario and K and N Engineering, Inc. v. Bulat</i></b>—on the award of attorneys’ fees in trademark cases </li> </ul> <p> Remarkably accessible and up to date over three editions, <b>Trademarks and Unfair Competition: Law and Policy</b> delivers the latest trademark cases and developments in both domestic and international trademark law. </p> <p> </p> <p> * A Teacher's Maunal may be available for this book. Teacher's Manuals are a professional courtesy offered to professors only. For more information or to request a copy, please contact Aspen Publishers at 800 -950 -5259 or [email protected]. </p> <p> </p>
