Publisher's Synopsis
The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area.The key objective of Tourism Principles and Practice is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area.The book provides a comprehensive evaluation of the four key elements of tourism: demand destinations industry and government organisations marketingThe new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.Key features: provides a blend of theoretical principles and practice uses international examples and models;John Fletcher is Professor of Tourism and Head of the International Centre for Tourism and Hospitality Research at Bournemouth University. Stephen Wanhill is Professor of Tourism Research in the School of Consumer Studies, Tourism and Hospitality Management at the University of Wales, Cardiff. David Gilbert is Marketing Lecturer and Course Tutor for the Diploma/MSc course in Tourism Marketing at the University of Surrey. Rebecca Shepherd is an independent researcher, formerly a lecturer in Tourism at the University of Surrey.
