Publisher's Synopsis
'Tourism Marketing' provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses.
Tourism Marketing An Asia-Pacific Perspective - Wiley Australia Tourism Series
Paperback (12 Feb 2008)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780470814901 |
| Publisher: | John Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 12 Feb 2008 |
| DEWEY: | 338.4791 |
| DEWEY edition: | 22 |
| Number of pages: | 480 |
| Weight: | 930g |
| Height: | 245mm |
| Width: | 183mm |
| Spine width: | 28mm |
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