Publisher's Synopsis
Tourism is increasingly widespread and complex, and sophisticated and adaptive management is therefore required to realise its full potential as a positive and sustainable economic, ecological, social and cultural force. Tourism Management , fourth edition, gives students an introductory exposure to tourism that provides a foundation for further informed engagement with the sector, first in the remainder of their tertiary studies and then in their capacity as managers. This fourth edition has been updated with recent industry and research developments and retains the thoroughness of content and application that had been established in the previous editions. The twelve chapters in this book have been carefully arranged so that together they constitute a logical and sequential introductory tourism management subject that can be delivered over the course of a normal university semester. FEATURES Increased coverage of Chinese and other Asian tourism systems Current Australian and international examples, statistics and information Inclusion of a chapter on sustainable tourism including ecotourism, sustainable mass tourism and industry responses and practices A thorough discussion of the economic, sociocultural and environmental impacts of tourism Inclusion of a chapter on tourism research which introduces students to the important role of research in tourism Four practical features in each chapter to illustrate and reinforce the theory: The Managing tourism feature focuses on situations related to the chapter theme that have important implications for the management of the tourism sector. The Contemporary issue feature examines a broader current theme or trend relevant to the chapter that has significant management implications. The Breakthrough tourism feature identifies new developments that could have an important influence on tourism management. The Technology in Tourism feature considers the actual or potential role of technological innovations in shaping the tourism sector and its management.
