Publisher's Synopsis
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products and Industry: Present and Future Issues provides this comprehensive coverage and more.
Tourism Futures Two Book Set takes the reader on a logical progression to look at issues relating to the external environment in which the tourism industry functions and to look at new products, new consumers and new industries. Both texts thereby provide the reader with a complete set of tools and knowledge recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.
