Publisher's Synopsis
Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing it in terms of relationships, networking and interaction.
Total Relationship Marketing From the 4Ps - Product, Price, Promotion, Place - Of Traditional Marketing Management to the 30Rs - The Thirty Relationships - Of the New Marketing Paradigm
Paperback (05 May 1999)
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Includes delivery to the United States
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Book information
| ISBN: | 9780750644631 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 05 May 1999 |
| DEWEY: | 658.812 |
| DEWEY edition: | 21 |
| Number of pages: | 281 |
| Weight: | 605g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 17mm |
