(01 Jun 1996)
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This text explains the need for quality in healthcare, and defines quality from the healthcare professional's perspective. It provides guidance on appropriate strategies and implementation techniques, and includes a detailed discussion of ISO 9000 in healthcare. The impact of customer satisfaction is illustrated, and strategies are provided for a marketing approach to TQM in healthcare.
| ISBN: | 9780786309801 |
| Publisher: | Irwin Professional |
| Imprint: | Irwin Professional |
| Pub date: | 01 Jun 1996 |
| DEWEY: | 362.10685 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 348 |
| Weight: | 680g |
| Height: | 229mm |
| Width: | 155mm |
| Spine width: | 31mm |
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