2nd Edition
Paperback (28 Apr 2003)
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For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.
Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies.
| ISBN: | 9780131218772 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 28 Apr 2003 |
| Edition: | 2nd Edition |
| DEWEY: | 658.049 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 299 |
| Weight: | 520g |
| Height: | 232mm |
| Width: | 178mm |
| Spine width: | 16mm |
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