Total Global Strategy II

Total Global Strategy II Updated for the Internet and Service Era

Updated Edition

Paperback (08 May 2002)

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Publisher's Synopsis

For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.

Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies.

Book information

ISBN: 9780130179173
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Updated Edition
DEWEY: 658.049
DEWEY edition: 21
Language: English
Number of pages: 299
Weight: 466g
Height: 235mm
Width: 178mm
Spine width: 13mm