Publisher's Synopsis
Winner of the Igor Ansoff Award for strategic management thinking, this book is based on interviews with 30 successful corporate entrepreneurs. It aims to show top executives which behaviours effect strategic change in their organization and to provide a complete framework for implementation. It examines how to develop strategy, build competences and anticipate and manage resistance to change. The text contains Lombriser's award winning case study of Hoffman La Roche and should be of interest to CEO's and senior managers in all industry types. There are 30 case studies including Asea Brown Boveri, Credit Suisse and Hoffmann-La Roche.
