Tools and Methods to Effectively Measure Customer Perceptions

Tools and Methods to Effectively Measure Customer Perceptions

Book (01 Jan 2001)

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Publisher's Synopsis

This report identifies and evaluates assessment tools and methods that measure public perceptions about drinking water quality and water utility services. It centers on the use of a structured questionnaire with focus groups and interviews face-to-face, mailed, or over the telephone. Five case studies illustrate application of different survey tool

Book information

ISBN: 9781583211328
Publisher: AWWA Research Foundation and American Water Works Association
Imprint: AWWA Research Foundation and American Water Works Association
Pub date:
DEWEY: 363.610688
DEWEY edition: 21
Language: English
Number of pages: 134
Weight: 430g
Height: 266mm
Width: 209mm
Spine width: 12mm