Publisher's Synopsis
You've heard it time and time again. It's cheaper to get current customers to make a repeat purchase than it is to find new customers. When was the last time you looked for opportunities to re-engage customers to get them to come back? If you've yet to market to current customers after the sale, now is a good time to build a cohesive strategy for customer retention. Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer. Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have a great customer experience, and continue to get value from your products. In this global economy, there are constant changes. However, one thing remains the same - the customer's needs. A company that hires with this in mind will be able to grow and reduce customer churn. This book will give you the foundation to be excellent with understanding how to treat a customer. Keep in mind customers are co-workers, partners, and people who buy your service or product.
