Paperback (30 Apr 1992) | French
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Advertising bombards us. Whether we view it with professional reverence, personal anonyance or playful fascination, we cannot deny the influence it holds over our daily life. M. Martin, a specialist in media and publicity, paints the first complete history of advertising in France from its gentle first steps to today s mass media battles.
| ISBN: | 9782738101662 |
| Publisher: | Odile Jacob |
| Imprint: | Odile Jacob |
| Pub date: | 30 Apr 1992 |
| Language: | French |
| Number of pages: | 432 |
| Weight: | -1g |
| Height: | 216mm |
| Width: | 140mm |
| Spine width: | 22mm |
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