Publisher's Synopsis
Threads of Change takes an in-depth look at the iconic American craft retailer, Joann Fabric, tracing its journey from humble beginnings to its rise as a leading name in the fabric and craft industry. This compelling narrative examines the company's key milestones, the challenges it faced, and the strategies that propelled it to the forefront of the DIY and crafting world.
Delving into the cultural impact of Joann Fabric, the book highlights how the retailer became a symbol of creativity, craftsmanship, and community for millions. But with success came significant hurdles, economic shifts, technological advancements, and changing consumer behaviors, all of which threatened to unravel the fabric of this once-dominant brand. As Joann Fabric confronts a rapidly evolving retail landscape, Threads of Change explores its future and the pivotal decisions that will determine if it can stitch together a new legacy or if its best days are behind it. From its innovative pivots to its digital transformation, the book examines how Joann can adapt, innovate, and thrive in the age of e-commerce, online crafting communities, and shifting consumer trends. This is the ultimate story of an American brand fighting to stay relevant, exploring the threads of its past and weaving a new path toward a vibrant future.
