This Business of Television

This Business of Television

Book (18 Aug 1994)

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Includes delivery to the United States

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Publisher's Synopsis

This guide to the legal, economic and productive aspects of television provides the reader with an analysis of distribution, programming, production, audience measurement, advertising, legal and business affairs, and international issues. One third of the book looks at samples of vital contracts and agreements - including the rights acquisition, the home video license and the syndication pilot/series agreement.

Book information

ISBN: 9780823077625
Publisher: Billboard Books
Imprint: Billboard Books
Pub date:
DEWEY: 384.550973
DEWEY edition: 20
Language: English
Number of pages: 660
Weight: 1315g
Height: 238mm
Width: 201mm
Spine width: 43mm