Publisher's Synopsis
Thinking Beyond: Innovative Strategies for Product & Service Success
What if a modest 3 percent tweak in strategy could unlock hundreds of millions in new revenue? "Thinking Beyond" shows you how. Drawing on two decades of product-management wins-and the occasional face-plant-Ben Fish distills the art and science of strategic innovation into an action-ready playbook. It's for founders, product leaders, and growth-minded executives who know their ideas are good...but need the roadmap to make them great. Why You'll Keep Turning Pages- A Proven Cycle for Breakthroughs - Master an eight-chapter framework that loops customer empathy, rapid experimentation, and data-driven iteration into a perpetual engine for market-defining products.
- Stories That Stick - From rescuing a faltering analytics tool to spotting "statistical noise" that became a multimillion-dollar upsell, real-world cases illustrate exactly how small insights spark giant leaps.
- Balanced Brains Trust - Learn to fuse hard metrics with the "human whisper"-the qualitative signals that numbers alone can't surface-so every decision blends rigor with intuition.
- Toolkits You Can Steal Tomorrow - Worksheets, checklists, and a reusable "Strategic Cycle" guide quarterly retros, feature prioritization, and go-to-market pivots without reinventing the wheel.
- Culture as a Competitive Edge - Discover how cross-functional collaboration and a tolerance for intelligent risk turn innovation from a lucky accident into a daily habit company-wide.
What You'll Be Able to Do
- Spot Hidden Opportunities in data everyone else dismisses.
- Prototype & Validate Faster so investments chase proof, not hunches.
- Achieve (and Sustain) Product-Market Fit with continuous feedback loops that keep you ahead of shifting needs.
- Grow Revenues Strategically by aligning pricing, positioning, and expansion bets to a clear, forward-looking roadmap.
- Build an Innovation Culture where every team member feels empowered to challenge the status quo-without burning cash or goodwill.
