Publisher's Synopsis
In an increasingly competitive market, it's harder and harder to stand out. But by reaching consumers on an emotional level, we can make a lasting, impactful connection in little more than the blink of an eye.
This is the idea at the heart of the ThinkBlink Manifesto. With abundance of stores, products on retail shelves and website pages teeming with choices, never has the need to make your brand stand out been more urgent. Studies reveal that consumers make these choices on emotional impulse rather than through calculated weighing of a product's pros and cons. Drawing on a wealth of real-world examples, the ThinkBlink Manifesto demonstrates how to transform your brand using the power of emotional connection, including...
- Building a compelling brand "story" that resonates with your target consumer
- Drawing on the power of color, shape, and other elements of emotive brand design
- Building a community around your brand and cultivating your consumers' sense of belonging
- Accurately assessing consumer sentiment and loyalty to your brand
- Anticipating emerging trends and tools in building consumers' emotional investment in your brand, including AI and machine learning
Thorough, compelling, and irrefutably convincing, the ThinkBlink Manifesto is essential reading for anyone looking to distinguish their brand and cultivate a loyal and invested consumer base.
