Think Like a UX Researcher

Think Like a UX Researcher How to Observe Users, Influence Design, and Shape Business Strategy

Second edition

Paperback (26 Jul 2023)

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Publisher's Synopsis

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.

Key Features

  • Provides a dive-in-anywhere book that offers practical advice and topical examples.
  • Includes thought triggers, exercises and scenarios to test your knowledge of UX research.
  • Features workshop ideas to build a development team's UX maturity.
  • Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

Book information

ISBN: 9781032478487
Publisher: CRC Press
Imprint: CRC Press
Pub date:
Edition: Second edition
DEWEY: 005.437
DEWEY edition: 23/eng/20230417
Language: English
Number of pages: xvi, 336
Weight: 512g
Height: 152mm
Width: 230mm
Spine width: 22mm