The Yes Factor

The Yes Factor Get What You Want. Say What You Mean

Paperback (28 Jun 2011)

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Publisher's Synopsis

A foolproof twenty-one-day plan for accomplishing every goal using the power of persuasion and body language.

One word is the key to the job, a guarantee of a second date, and so much more. And that word is YES.

Communication expert Tonya Reiman is a master at reading people-and she shares her powerful secrets in The Yes Factor. All day, every day, we sell ourselves; our clothing, our speech, and even our movements create a set of subtle clues that influence how others judge us. Now Reiman shows readers how to gain control of that process through step-by-step instructions that will completely overhaul their verbal and nonverbal communication techniques.

Comprehensive and easy to use, The Yes Factor stands head and shoulders above the competition in an abidingly popular category.

About the Publisher

Plume

Plume

Plume was founded in 1970 as the trade paperback imprint of New American Library. In its early history, Plume focused primarily on nonfiction titles, publishing approximately 35 titles per year. In the early 1980s, as trade paperbacks were rapidly becoming the format of choice among a large segment of book buyers, Plume began expanding its reach, and became recognized as one of the pre-eminent trade paperback imprints. The 1980?s saw Plume make its mark with a number of major bestsellers, including Toni Morrison?s Tar Baby, Erica Jong?s Fanny, Russell Baker?s Growing Up, and Gloria Steinem?s Outrageous Acts and Everyday Rebellions, among others. Now, in 2014, Plume is publishing 85 to 100 titles a year, and its backlist currently encompasses approximately 700 titles.

Book information

ISBN: 9780452297210
Publisher: Penguin Publishing Group
Imprint: Plume
Pub date:
Language: English
Number of pages: 320
Weight: 304g
Height: 140mm
Width: 214mm
Spine width: 19mm