Publisher's Synopsis
Are you interested in the Internet ? This book is for you. Written in a clear language the author explains how the Internet is built up and how to use it in a professional capacity. No more mystery and jargon. This tried and tested material gives the reader the skills to manage the web within a few weeks.
Protocols, Programming and Profitability. These are the "3 P's" of web management. The 3 P's can only work together, never alone: Programming without Profitability is useless. Aiming at Profitability, when Programming and Protocols are absent, is a foolhardy and bankrupting venture. Thus the Web Managers Handbook combines business and technical aspects to give the reader a broad knowledge not only of how, but also of why.
Theory, tips and new concepts are introduced along the way, both in the body of the text, as well as in the examples and case studies. Each chapter contains assignment questions and a list of further literature. Further details and answers to the assignment questions are available in the appendices.
