Publisher's Synopsis
The Wow effect appears at the moment of sincere surprise or delight when our expectations are far exceeded. We learn the world empirically - experience certain tactile, aesthetic, and taste sensations. As we have unusually strong feelings, the Wow effect appears. A surprise is triggered by the fact that consumer properties of a product or service appeared much better or worse than we expected.
This book shows readers through models of inspiration, practical exercises, and success stories, how to transform everything we touch into a special & meaningful experience, to discover our Creative Self and the WOW within each of us.
