Publisher's Synopsis
In the past several years, content marketing has earned a bad rap. It's been dismissed as a passing trend and a hacky process. The truth is, content marketing is one of the most effective ways to build a profitable, long-lasting relationship with your customer base. Not to mention the fact that there's nothing trendy or fleeting about it. This proven tactic has worked to great effect for companies ranging from Johnson & Johnson, when it was just a start-up more than a hundred years ago, to Betty Crocker to HubSpot. Content marketing goes wrong when companies don't realize that it's not just a quick tactic to check off of their marketing to-do list. In The Value of Being Valuable, content strategist Len Markidan shares the secrets he's learned in his more than fifteen years' experience working with everyone from start-ups to Fortune 50 companies. He will walk readers through the entire process of successful content marketing, from researching what your audience really wants to hear to creative execution to getting your content in front of your target audience. Build relationships that last by creating content that works!
