Publisher's Synopsis
This book brings together the latest digital marketing strategies with practical law firm marketing techniques. The Ultimate Law Firm Website is a colaboration between digital marketer Doug Williams and law firm marketing expert Tom Howe. Today, it is critical for a law firm to have a website to effectively market to consumers and businesses. For law firms, digital marketing (this used to be called Internet marketing) is often the primary marketing expense. This is a book about how to plan your website using the methods and systems we use with our clients. We will go through the steps to properly plan and market your law firm on the web using a step-by-step process. At the end of each chapter you will find the website planning action items discussed in that chapter.
