Publisher's Synopsis
"The Ultimate Dictionary of Business and Marketing" is an approachable, lively and up-to-date source of modern business and marketing terms written in a simple, humorous and slightly irreverent manner, covering both traditional and contemporary definitions. It is intended to update the reader with the very latest terms from every aspect of business and marketing activity, no matter what their age, and should provide the user with a continuous source from which to obtain business enlightenment.
