Publisher's Synopsis
The digitally minded, always-connected consumer has made it clear: They need a positive experience when interacting with brands. Often, experience even trumps the product itself. They won't just buckle down and suffer through another frustrating journey to purchase. They want to do business with brands that leave them happy and satisfied, with a smile on their faces.
There are many tools available today to offer support to your online customers. Good customer service plays a critical part in your business success. Whether you decide to use email or a live chat solution the most important is to know how to make good use of those tools. Here are a few tips to provide quality assistance and put a smile on your customers' face.
