Publisher's Synopsis
Get the "Working-From-Home" edition of "the accounting profession's best marketing book." The marketing rules have suddenly changed. The coronavirus pandemic sent accountants home to "shelter in place," but the need to continue bringing in business remains. In fact, the market will be even more competitive because entire industries are failing. The recession means there will be less business to go around. Many of the proven business-development tools cannot be undertaken from home. What can accountants do under these inconceivable conditions? This book will detail the simple, practical, and achievable steps.
Ross Fishman, a lawyer and "the nation's foremost expert on professional-services marketing," details the straightforward tactics to accomplish your client-development goals under 2020-2021's extraordinary circumstances.
Tens of thousands of professionals have used Fishman's renowned marketing checklists in their successful quests to become rainmakers.
This expanded edition includes all the latest online tools, plus dozens of useful examples, stories, videos, and forms. It is the simplest, most-effective tool to ensure senior accountants stay on track to even greater success.
HERE'S WHAT ACCOUNTANTS, LAWYERS, AND MARKETERS ARE SAYING:
"I have used Ross's simple, practical checklist for many years with great success. We are buying 500 copies."
Aleisha Gravit, Chief Marketing Officer, Akin Gump
Past President, Legal Marketing Association (LMA)
This checklist holds all the secrets; it's marketing nirvana!"
Nat Slavin, Principal, Wicker Park Group
Past President, LMA
"Just follow the steps to become the top-tier rainmaker in your firm. This should be a 'best seller.'"
Ron Henry, Consultant, The Garver Group
Former President, Association of Legal Administrators (ALA)
"I have used Ross' highly practical framework in several firms and strongly recommend it. It helps demystify marketing and achieve success."
Nathan Darling, Chief Marketing Officer, Beveridge and Diamond
Past President, LMA
