Publisher's Synopsis
The Typography of Advertisements That Pay: How to Choose and Combine Type Faces is a comprehensive guidebook on typography for the purpose of creating effective advertisements. Written by Gilbert Powderly Farrar and published in 1917, this book provides a detailed examination of the various elements of typography, including typefaces, spacing, and layout. The author emphasizes the importance of selecting appropriate typefaces that match the tone and message of the advertisement, and offers practical advice on how to combine different typefaces for maximum impact. The book also includes numerous examples of successful advertisements from various industries, demonstrating how effective typography can enhance the overall effectiveness of an advertisement. Overall, The Typography of Advertisements That Pay is a valuable resource for anyone involved in advertising, graphic design, or typography, offering timeless insights into the art and science of creating effective and visually appealing advertisements.How To Choose And Combine Type Faces, Engravings And All The Other Mechanical Elements Of Modern Advertisement Construction.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
