Publisher's Synopsis
Whether you're just sticking your toe into the murky waters of the publishing industry, traversing the white waters of your already established career, or somewhere in between, The Tricked Out Toolbox is for you. In The Tricked Out Toolbox, you'll identify your personality type: introvert or extrovert. Read anecdotes from authors about what's worked for them and what hasn't. Get ideas, craft a budget, build a marketing plan, and learn how to execute it. With checklists and worksheets galore, real-life advice, and an easy to read format, this user-friendly, practical guide allows you to pick and chose what promotion and marketing tools will work for you. If you buy one business book this year, make it The Tricked Out Toolbox. "In today's tough market, savvy promotion is often a key ingredient to an author's success, but few authors are familiar with all the tools available to them. They spend a fortune on the things that don't work and overlook opportunities that might create more impact. That's why I'm thrilled Melissa Bourbon and Tonya Kappes have taken on this aspect of the writer's life and demystified the process. In Tricked Out Toolbox, the new author has all she needs to successfully promote her latest book." Brenda Novak
