4th Edition
Book (01 Jan 2002)
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This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations, tourism marketing and promotion, factors influencing the tourism market, and the characteristics of travel. Learning features include objectives, chapter overviews, and summaries, plus a glossary. Mill teaches in the
| ISBN: | 9780787281335 |
| Publisher: | Kendall/Hunt Pub. |
| Imprint: | Kendall/Hunt Pub. |
| Pub date: | 01 Jan 2002 |
| Edition: | 4th Edition |
| DEWEY: | 338.4791 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 440 |
| Weight: | -1g |
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