The Tourism Development Handbook

The Tourism Development Handbook A Practical Approach to Planning and Marketing

Paperback (12 Jan 2001)

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Publisher's Synopsis

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

Book information

ISBN: 9781844801169
Publisher: Cengage Learning
Imprint: Cengage Learning
Pub date:
DEWEY: 338.4791068
DEWEY edition: 22
Language: English
Number of pages: 232
Weight: 310g
Height: 217mm
Width: 141mm
Spine width: 1mm