Publisher's Synopsis
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
About the Publisher
Little, Brown is the literary hardback imprint that feeds into our Abacus paperback list. We publish across a wide range of areas, including fiction, history, memoir, science and travel, but within this diverse list the vast majority of books have in common a strong narrative and a distinctive voice.
