Publisher's Synopsis
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
The Total Package The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes
Hardback (02 May 1996)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
Check stock
Book information
| ISBN: | 9780316364805 |
| Publisher: | Little, Brown |
| Imprint: | Import US |
| Pub date: | 02 May 1996 |
| DEWEY: | 658.564 |
| DEWEY edition: | 20 |
| Number of pages: | 289 |
| Weight: | -1g |
| Height: | 247mm |
| Width: | 165mm |
| Spine width: | 31mm |
We recommend
$1.89off
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
Save $1.89
RRP $71.15- $69.26
$6.34off
Universal Principles of Branding
Hardback
Published 09 Nov 2023
Save $6.34
RRP $36.90- $30.56
