The Tipping Point

The Tipping Point How Little Things Can Make a Big Difference

1st Back Bay pbk Edition

Paperback (07 Jan 2002)

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Publisher's Synopsis

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
 
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." -Michael Lewis

Book information

ISBN: 9780316346627
Publisher: Little, Brown and Company
Imprint: Back Bay Books
Pub date:
Edition: 1st Back Bay pbk Edition
DEWEY: 302
DEWEY edition: 22
Language: English
Number of pages: 301
Weight: 295g
Height: 211mm
Width: 140mm
Spine width: 23mm