The Theory of Uses and Gratification

The Theory of Uses and Gratification - SAGE Video Tutorials

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Publisher's Synopsis

Professor Simon Lindgren introduces the uses and gratifications theory by exploring its history, applications, criticisms and importance in the field of new media research.

Book information

ISBN: 9781473942103
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd.
Pub date:
DEWEY: 302.231
DEWEY edition: 23
Language: English