Publisher's Synopsis
The Sustainability Champion's Guidebook is a practical, easy-to-follow guide that helps sustainability champions at any level in a company lead a transformation to a smarter, more successful, and more sustainable enterprise. The perfect companion resource, this DVD features author Bob Willard presenting the highlights of the book, including transformational steps to take, tips and techniques to use, and derailers to avoid.Bob Willard's previous books provide a financially relevant, compelling business case outlining why smart business executives should embrace sustainability. An expert on leadership, culture change, and organizational development, Willard distils lessons learned about cultural transformation and provides guidance on how to embed sustainability into corporate culture.This DVD is organized around four frameworks:The seven-step sustainability change processSeven leadership practices to use during the change processSeven paradoxes that complement the seven leadership practicesSeven derailers to avoidThe Sustainability Champion's Guidebook: The Presentation DVD is essential viewing for sustainability champions who want to transform their companies so their companies can in turn help transform society.Bob Willard uses his senior management experience from his thirty-four-year career at IBM to create a business case for corporate sustainability strategies. He has delivered hundreds of keynote presentations on the subject to corporations, consultants, academics, and NGOs worldwide. He is also the author of The Sustainability Advantage and The Next Sustainability Wave and has produced The Business Case for Sustainability DVD.
