Publisher's Synopsis
Providing information on the running of a successful florist shop, this book is aimed both at those already working in the industry and those thinking about going into business. It is written from first hand experience, and covers sensitive areas of business control.;Various chapters are directed at the new florist, sales staff and management. They cover the selection and care of flowers and other goods, seasonal variations, customer relations and business matters such as net profit and average mark-up.
