Publisher's Synopsis
The Social Media Bible unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Linked In, Jott, Twitter, Myspace, Flickr, Podbean and YouTube. This book will transform corporate and non-profit marketing strategies and how they use these new media to reach their desired audiences with power messages and efficiency. The Social Media Bible is the first book in the industry to provide a comprehensive, all-in-one, resource which not only builds a functional knowledge foundation, but also provides strategies and tactics for assessing an organizations current social media potency and potential via a specially-designed SWOT analysis. The crux of the book will rely on the extensive contributions which will be made from a list of prominent people, including a Blue Chip Advisory Panel which will include: Amanda Vega President, Vega John Pollard President Marc Canter President Pat Sullivan President Chris Heuer President Robert Scoble President Michael Gerber President David Meerman Scott Author of The New Rules of Marketing Matt Mullenweg President Steve Zylestra President, Arizona Tech Council; Steve Gardner President, Five Star Speakers; Doug Bruhnke President, Growth Nation; Benj Arriola 2007, 2008 SEO World Champion; Dan Nienhauser P.R.I.D.E., Arizona State University; Kevin Donnellen Past Vice President, Cold Stone Creamery; Jody Gnant The Red Paper Clip, Artist; Kevin OBrien Vice President, Constant Contact; Lacey Green K/F Communications, Digg; Lucy Chung Outcast Communications, Flickr; and Paul Boisvert, Sr. Technical Content Producer, Yahoo! Through the collaborative wisdom of these contributors, who truly reflect this books audience demographics, every chapter of the book will benefit from invaluable feedback and perspective from highly recognizable people in the field.
