Publisher's Synopsis
Discover how to build trust-and boost revenue-by embracing social causes the right way
Our society is at a crossroads. It is no longer enough to have the best product or the most value add for your customers. Today consumers are considering more than just product quality and price. They are looking at how your company aligns with their values, how tapped into the social climate you are, and how authentic your social stances appear. To increase revenue and seize the competitive edge, your organization needs to embrace social causes and do it the right way.
Embracing social causes can help you grow your business and build better relationships with your team, community, and the world at large. But it can be a struggle to figure out how to align your company's mission in the current social climate the right way-ensuring results are meaningful, effective, and ultimately profitable.
With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In Your Customers Want You to Be Good, she offers tools, resources and insights to help you successfully navigate the modern business climate in an authentic way.
She starts by leading you through the process of discovering how your company currently approaches social causes, and then demonstrates how to increase your revenue through a three-level framework: You'll get a closer look at how businesses make money; how businesses spend money; and how businesses invest in people. Doing business the right way ensures missions are aligned-leading to increased profits and happier, more engaged teams, communities and customers.
