The Sky's the Limit How to Effectively Market Yourself

This book covers the critical issues that exist for "finding your work" siblings: job search, career change, and consulting. On the surface it may appear that these are three different things that will probably be handled differently. However, in all three instances the "applicant" is looking for a position within the targeted organization; a position that will enable them to use their individual skills, knowledge, and personal characteristics to the make a difference in the work of the organization, hopefully, a significant difference.

In order to achieve this position, each applicant must have a professional resume (job search, career change) or bio (consultant). The resume and the bio basically share the same information; however, there are differences in the way they are written and formatted. The objective is to achieve an interview with the "hiring manager" who will ultimately make the hiring decision.

The interview is critical and the most effective process is not well understood by the vast majority of applicants. Understanding this process is essential if the applicant expects to be seriously considered for the position.