Publisher's Synopsis
This text offers tools for understanding what really drives value in the customer's eye, keeping in mind that "value" is a constantly moving target.;The author provides examples from hundreds of companies that show how to define the "shape" of your company to match the "shape of value" your customers need, whether your customers' priority is product performance, rapid delivery, low cost or anything else. More importantly, since your customer's needs are continously changing, and your competitors regularly pump out new products, services, and pricing strategies, the book shows how leading companies are able to change their "shape" as customer demands change.;The book should be an effective tool for leading planning and training workshops. It should be of interest to corporate managers responsible for marketing operations, customer service, manufacturing and product design, as well as to outside consultants, particularly those involved with organizational development, HRD and training, and process improvement.
