Publisher's Synopsis
"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn:
- The real reason people choose to buy a product - it's not about how "good" the product is!
- How to get the very best from your developers.
- The 5-word phrase that can accelerate sales and marketing.
- The best ways to talk to executives and customers about what you're building.
