The Rules of Contagion

The Rules of Contagion Why Things Spread - And Why They Stop - Wellcome Collection

Hardback (13 Feb 2020) | English

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Synopsis

'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times 'Brilliant and authoritative' - Alex Bellos, author of Alex's Adventures in Numberland A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.

About the Publisher

Wellcome Collection

Wellcome Collection

Wellcome Collection publishes books that explore health, medicine and the complexities of the human condition, from bestselling narrative non-fiction such as Forensics by Val McDermid, to award-winning illustrated titles such as The Sick Rose. Wellcome Collection is part of Wellcome, a global charitable foundation that exists to improve health for everyone by helping great ideas to thrive.

Book information

ISBN: 9781788160193
Publisher: Profile
Imprint: Wellcome Collection
Pub date:
DEWEY: 302.015118
DEWEY edition: 23
Language: English
Sales rank: 33
Number of pages: 341
Weight: 536g
Height: 146mm
Width: 223mm
Spine width: 35mm