Publisher's Synopsis
- The first book to survey the full impact of digital technologies on sport management
- Digital technology is transforming sport and all students, researchers and professionals need to get up to speed on this important topic
- Covers key emerging topics such as social media, esport, data analytics, blockchain and artificial intelligence
- Examines the impact of digital on core functional areas of sport management including marketing, HRM, facilities, sales, law, and athlete development
- Includes cross-disciplinary pieces from scholars working in management, marketing, communication and sociology
- Full of cases, examples and data from sport business around the world
